by Dave Hayward | Jul 26, 2025 | B2B Marketing, AI, Bright Objects, Bright Objects newsletter, Content strategy, GEO, Marketing
This is an excerpt from our newsletter Bright Objects, a weekly deep-dive into marketing, AI, tech, and business. Introducing Lee Densmer, international B2B marketing leader It’s my great pleasure to introduce one of my B2B marketing idols, Lee Densmer. Lee is...
by Dave Hayward | Jun 9, 2025 | Performance marketing, Customer experience (CX), Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Strategy
Don’t get distracted from your ICP I had an epiphany in my late thirties, which transformed my life and changed how I saw the world. This epiphany is also vital for business and marketing: “I am not for everybody, and everybody is not for me.” – Dave...
by Dave Hayward | May 10, 2025 | Psychology, Creativity, Personal stories, Productivity, Strategy
On decision fatigue: “Good decision making is not a trait of the person, in the sense that it’s always there. It’s a state that fluctuates.” Roy Baumeister One late Spring in the 90s, my cousin Trish and I had exams. We had plenty of time and a...
by Dave Hayward | May 9, 2025 | Strategy, Marketing, product, Revenue, Sales
There is no right time to be in business. I reactivated Europa Creative Partners about this time last year. For most of its existence, it was a side hustle, but it had been a full-time thing at one stage about four years ago. I loved it and wanted to do it again, but...
by Dave Hayward | May 8, 2025 | Uncategorized
It’s never been easier to reach your ideal customer. It’s also never been harder to actually connect with them. We’ve all felt it. A tidal wave of outreach tools, AI platforms, and enrichment databases. From Clay to Apollo, we’re awash in ways to find and message...
