by Dave Hayward | Feb 28, 2025 | B2B Content Strategy, B2B Marketing, Customer experience (CX), Digital marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing
This is part 2 of a three-part series about fractional CMOs and marketing-as-a-service models. Part 1, which introduces the rise of the fractional CMO, is here. Part 3 discusses how to decide if these models are right for you. How it works Most of our clients work...
by Dave Hayward | Feb 28, 2025 | Uncategorized, B2B Marketing, Fractional cmo, Marketing, Marketing as a service, Marketing technology, Performance marketing, Strategy
This is part 1 of 3 articles about our fractional CMO and marketing-as-a-service models. Part 2 is about process, flexibility, and results. Part 3 is about how to decide if these models are for you. Fractional or part-time CMOs are on the rise There are a lot of...
by Dave Hayward | Feb 18, 2025 | Strategy, Astronomy, B2B Marketing, Brand, Marketing
A bright object. A mystery wrapped in an enigma. That’s what we’re looking for in marketing and brand. It just so happens that it also describes my favourite moon in the solar system…. And the name of Europa Creative Partners (and our newsletter, Bright Objects). The...
by Dave Hayward | Feb 13, 2025 | Uncategorized
Like Festivus, it’s AI tools for the rest of us. Running an SME does not mean you have a shortage of decisions. Now, it turns out you’ve got to keep abreast of all the AI tools you must choose. We thought exploring five areas in which AI can help with...
by Dave Hayward | Feb 3, 2025 | Creativity, Art, Content, Copywriting, Productivity, Psychology, Strategy
The tension between structure and magic makes successful creative You may not know this about me, but I trained as an artist and am a painter (although I don’t get to practice much these days). One of my sketches is the header image of this article (no AI here!)....
