by Dave Hayward | Jan 25, 2026 | AI, AI agents, AI literacy, AI Transformation, AI workflow automation, B2B Marketing, Communications, Customer experience (CX), Europa Creative Partners, Life and work, Marketing, Psychology
Prologue: Our agency vs the universe One thing I’ve observed about humans is that we generally overestimate our agency in the world. What we can control is vanishingly small, not even being in full control of ourselves. The trick, and I say this as a world-class...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Jun 9, 2025 | Performance marketing, Customer experience (CX), Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Strategy
Don’t get distracted from your ICP I had an epiphany in my late thirties, which transformed my life and changed how I saw the world. This epiphany is also vital for business and marketing: “I am not for everybody, and everybody is not for me.” – Dave...
by Dave Hayward | Feb 28, 2025 | B2B Content Strategy, B2B Marketing, Customer experience (CX), Digital marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing
This is part 2 of a three-part series about fractional CMOs and marketing-as-a-service models. Part 1, which introduces the rise of the fractional CMO, is here. Part 3 discusses how to decide if these models are right for you. How it works Most of our clients work...
by Dave Hayward | Oct 4, 2024 | Marketing, Customer, Customer experience (CX), product, Product marketing
Occam’s Razor is an excellent way of cutting through when you’re having trouble marketing a product or service to customers. Often, the simplest explanation is the right one. William of Okham, the friar associated with the concept, would have a field day in today’s...
by Dave Hayward | Aug 29, 2024 | AI, Customer experience (CX), Life and work, Productivity
Motion’s ads were inescapable for a while. Eventually, I caved, mainly out of curiosity. That was over two years ago. Here’s what’s changed, what hasn’t, and whether it’s still worth your time and money. Why I’m still using it (and...
