by Dave Hayward | Jun 29, 2025 | AI, AI in advertising, AI workflow automation, Art, B2B Marketing, Content, Copywriting, Creativity, Digital marketing, GEN8, Generative AI, Marketing, Marketing technology, Slideshow, Slideshow with Dave Hayward, Tim Sharp
Slideshow with Dave Hayward podcast links: We appreciate you liking and subscribing on your favourite platform of choice, and even taking the time to give us a review! YouTube is above, or you can choose below. Apple Spotify Amazon Connect with us: Tim Sharp on...
by Dave Hayward | Apr 17, 2025 | AI, B2B Content Strategy, B2B Marketing, Creativity, Digital marketing, Fractional cmo, Life and work, Marketing, Marketing technology, Psychology, Public speaking
In this episode of Slideshow, host Dave Hayward speaks with marketing and AI expert Nadia Ellis from Curiosity about the transformative power of AI agents in business and personal productivity. Nadia shares her journey from a traditional marketing role to becoming an...
by Dave Hayward | Mar 1, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
by Dave Hayward | Feb 28, 2025 | B2B Content Strategy, B2B Marketing, Customer experience (CX), Digital marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing
This is part 2 of a three-part series about fractional CMOs and marketing-as-a-service models. Part 1, which introduces the rise of the fractional CMO, is here. Part 3 discusses how to decide if these models are right for you. How it works Most of our clients work...
by Dave Hayward | Nov 28, 2024 | Performance marketing, Brand, Digital marketing, Marketing, Product marketing, Sales, Strategy
Which metrics matter? “What metrics do we measure? How do we measure ROI?” These are two of the most common questions in initial client engagements. I do not answer each question or client the same way, but every answer I give includes the word “depends.” It’s easy to...
by Dave Hayward | Sep 24, 2024 | AI, Digital marketing, Marketing, Strategy, Uncategorized
AI is two things at once: overhyped and genuinely game-changing, especially for marketing. 66% of marketers believe AI could replace their jobs within five years, while 61% already use it daily. But what’s real, and what’s just noise? To help us on this journey, I...
