by Dave Hayward | Feb 26, 2026 | AI, Business, Marketing, Productivity, Strategy
Something big is happening There’s a viral essay going around called “Something Big Is Happening.” The gist is: an AI startup founder (Matt Shumer) has stopped being polite about what’s coming for white-collar work, and the picture he paints is...
by Dave Hayward | Feb 16, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Brand building in the wild Here’s proof of brand-building working. Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me! We are bloody stoked, even...
by Dave Hayward | Dec 19, 2025 | AI, Productivity, Strategy, Vibe coding
I have a confession to make. I love tidy books. I love the idea of having every receipt filed, every invoice sorted by vendor, and every financial record perfectly organised for my accountant. But I do not have the bandwidth (or, let’s be honest, the...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Content strategy, Creativity, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Performance marketing, Productivity, Psychology, Revenue, Sales
On December 23rd, Europa Creative Partners turns ten. (The featured image is a photo of me from 2016, in the first year of Europa’s operations.) When I look at the company registration, I sometimes can’t believe it. It feels like yesterday and like a lifetime...
by Dave Hayward | Oct 3, 2025 | AI, AI in advertising, AI literacy, AI Transformation, Communications, Copywriting, Productivity, Psychology
The unstoppable rise of AI workforce Let’s circle back to think outside the box: it’s not like corporate jargon wasn’t already bad enough. Now, a corporate life full of passive-aggressive emails and tedious PowerPoint presentations is joined by a new villain. A new...
by Dave Hayward | May 10, 2025 | Psychology, Creativity, Personal stories, Productivity, Strategy
On decision fatigue: “Good decision making is not a trait of the person, in the sense that it’s always there. It’s a state that fluctuates.” Roy Baumeister One late Spring in the 90s, my cousin Trish and I had exams. We had plenty of time and a...
