by Dave Hayward | Feb 16, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Brand building in the wild Here’s proof of brand-building working. Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me! We are bloody stoked, even...
by Dave Hayward | Dec 19, 2025 | AI, Productivity, Strategy, Vibe coding
I have a confession to make. I love tidy books. I love the idea of having every receipt filed, every invoice sorted by vendor, and every financial record perfectly organised for my accountant. But I do not have the bandwidth (or, let’s be honest, the...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Content strategy, Creativity, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Performance marketing, Productivity, Psychology, Revenue, Sales
On December 23rd, Europa Creative Partners turns ten. (The featured image is a photo of me from 2016, in the first year of Europa’s operations.) When I look at the company registration, I sometimes can’t believe it. It feels like yesterday and like a lifetime...
by Dave Hayward | Oct 3, 2025 | AI, AI in advertising, AI literacy, AI Transformation, Communications, Copywriting, Productivity, Psychology
The unstoppable rise of AI workforce Let’s circle back to think outside the box: it’s not like corporate jargon wasn’t already bad enough. Now, a corporate life full of passive-aggressive emails and tedious PowerPoint presentations is joined by a new villain. A new...
by Dave Hayward | May 10, 2025 | Psychology, Creativity, Personal stories, Productivity, Strategy
On decision fatigue: “Good decision making is not a trait of the person, in the sense that it’s always there. It’s a state that fluctuates.” Roy Baumeister One late Spring in the 90s, my cousin Trish and I had exams. We had plenty of time and a...
by Dave Hayward | Apr 26, 2025 | Creativity, Art, Life and work, Personal stories, Podcast, Productivity, Psychology, Strategy
How to make peace with arbitrary choices and create meaning anyway “Two roads diverged in a wood, and I—I took the one less travelled by,And that has made all the difference.” It’s hard to beat the final lines of Robert Frost’s The Road Not Taken. It’s also, famously,...
